Marketing Resources

Marketing Consulting vs Fractional Marketing: What's Right for You?

Jessica Dart
Jul 13, 2023

Both Marketing Strategies Increase Sales and Add Value to Your Lead Generation

You’re ready to take your digital marketing to the next level, but what does that even look like? You can take several paths to add value to your lead generation and broaden your brand recognition—some require more work on your end, while others allow marketing pros to do the heavy lifting. Either way, you’ll walk away with a winning strategy. Let’s take a look at whether marketing consulting or fractional marketing might be the right fit for your B2B needs.

 

What is Marketing Consulting?

A marketing consultant provides expert analysis and advice about attracting potential customers, improving existing campaigns, and developing new strategies. Your consulting partner may recommend tools to help track campaign performance, conduct deep market research to understand your niche audience better, develop social media strategies, analyze your SEO performance, and help establish long and short-term marketing goals, among other things. Consulting takes the stress out of research and planning and allows you to have access to B2B marketing specialists who understand your business inside and out. 

What is Fractional Marketing?

Fractional marketing is a flexible framework that allows you to outsource small parts (fractions) of your marketing needs part-time. Not only will a fractional marketing team assist you with audience analysis and strategy, but they can also take on projects like copywriting, SEO, web development, ad management, CRM integration, and more. Fractional marketing is built to efficiently achieve your marketing goals while taking the burden off you and your team. When you need specialized knowledge and extra effort to crack the B2B market, fractional marketing services are a great solution. 

Which Marketing Strategy is Right for My Business?

If you have an in-house marketing specialist or a dedicated marketing team, marketing consulting may be right for you. Marketing isn’t easy, so it’s not uncommon for even the best teams to need strategic support. Consulting can help your team feel more confident in their day-to-day and long-term work. On the other hand, if you don’t have a dedicated marketing team or your marketing person has too much on their plate, fractional marketing services could be the perfect solution. 

 


Molo offers both dynamic marketing consulting and fractional marketing services. We’re committed to building marketing partnerships that activate customers with customized strategies and solutions that drive leads, conversions, and brand recognition across digital channels. Book a discovery call today — we can’t wait to learn about your business and discuss how we can help you achieve your goals.

 

 

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