Marketing Resources

Gaining Visibility Online with SEO & Google Ads

Ansley Santos
Jan 25, 2024

The Digital Visibility Spectrum

Imagine this: You’re a local bakery owner, and your specialty is crafting elegant, delectable wedding cakes. You’ve noticed that business is struggling to pick up the pace, but why?

You search on Google, but your business is hard to find because there are many competitors in the search results. Unaware of your excellence, potential customers turn to competitors and leave your perfect cakes in the dust.

So, what do you do now?

Use effective marketing strategies like SEO and Google Ads to improve your online presence.     

SEO – The Foundation of Your Online Presence

Don't fret if you don't know how to create online visibility for your business! Improving your business’s online presence begins with understanding SEO navigation best practices. 

Some fundamentals include conducting keyword research, optimizing on-page, and gathering quality backlinks. The long-term benefits of a strong SEO strategy are crucial for your website’s organic growth.

Bonus tip: stay ahead of competitors by adapting to digital changes and keeping up with Google's algorithm updates. 

Take a look at our client, Kim Brattain Media. After the Molo Group improved her SEO, her online presence grew, and now she’s giving the big dogs in Charlotte, North Carolina, a run for their money!

Google Ads – Accelerating Your Visibility

Step into the fast lane of digital visibility with Google Ads - your express ticket to immediate impact.

To use Google Ads effectively, you need to know the different types of ads available. These include search and display ads, which target user intent, and video and shopping ads, which showcase products.

Then, master the art of precision with targeting options, ensuring your ads reach the right audience at the right moment. Elevate the game by emphasizing ad relevance – a key driver for capturing attention.

But the journey doesn't end there! Regularly measure and optimize ad performance, fine-tuning your strategy for maximum Return on Investment (ROI).

Remember: It's not just about visibility - it's about making every click count.

Synergy Between SEO and Google Ads

So, how do SEO and Google Ads work together for your online business improvement plan?

They go hand-in-hand, uniting to form a strategic tandem for balanced visibility. Data from Google Ads can inform your SEO efforts and vice versa. You can leverage the power of this collaboration to refine your digital landscape, ensuring a holistic online strategy.

The key lies in understanding the delicate dance between the two - a synergy that propels your brand to the forefront. You’ll need to allocate a portion of your marketing budget towards these services for maximum impact.


Think of SEO and Google Ads as your guiding stars. These tools can help increase your business's visibility and online presence.

Here at the Molo Group, we conceptualize these strategies to cater to the heart of digital challenges. Like human-centered design, we know it's not just about algorithms; it's about solving real problems for real people.

Contact us, and we'll combine your SEO and Google Ads strategies to share your brand's story and make connections. Let’s dive in together to explore the possibilities!

 

 

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