The old saying remains true—onboarding a new client is more expensive than nurturing an existing one. In fact, it’s about seven times cheaper to retain clients.
With email drip campaigns, you can nurture leads and maintain consistent communications with your contacts. Whether or not they click on your emails, these campaigns keep them in the loop and create opportunities for them to take action. Also, Increasing your retention rates by at least 5% could help boost your profits by 25-95%!
Inbound vs. Outbound: Which One Is Right For You?
Creating effective drip campaigns for B2B, B2C, or D2C marketing efforts begins with leveraging your brand’s narrative to pinpoint your target audience, setting the stage for personalized outreach. A pivotal decision in this process is choosing between inbound and outbound strategies. What is the difference, you ask?
Inbound emails target familiar contacts—individuals introduced to your business through networking, previous consultations, or any engagement where your business was discussed. These recipients have a foundational awareness of your brand, making them prime candidates for nurture emails. These messages aim to solidify trust and gently guide leads toward conversion by consistently offering valuable insights and solutions.
Conversely, outbound emails venture into new territory, targeting recipients unfamiliar with your brand. The goal here is to spark interest with compelling subject lines and succinct content highlighting your value proposition and encouraging new prospects to learn more.
Building a robust contact list is crucial for both strategies. For outbound efforts, tools like Lusha provide a rich source of B2B contacts, offering accurate data for various company sizes. Alternatively, inbound contacts can be captured through valuable content offerings or newsletter sign-ups on your website, enriching your pool of engaged subscribers.
