CHARLOTTE, NC — GDUSA Awards recently presented The Molo Group with a 2024 American Package Design Award. This prestigious award celebrates Molo’s diligent effort in implementing an impactful branding and product design strategy for Native Ceuticals. This award-winning strategy aligned the product names, labels, and packaging with the brand identity, ultimately impacting how their target audience connected with the brand.
Molo's innovative approach to the package redesign involved many elements centered on the synergy of solution-centric branding and thoughtful color psychology. The design team developed a color palette that mirrored the products' natural essence and clearly distinguished each product line. Clean, easy-to-interpret labels highlighted the key benefits, directions, and ingredients, making it more straightforward for customers to understand the value of each product. This strategic reimagining piqued interest among the target audience and played a pivotal role in boosting sales and fostering deep customer connections.
Graphic Design USA (GDUSA) celebrates excellence in graphic and package design every year with the American Package Design Awards, the fastest-growing of their national competitions. It’s about more than just attractive graphics–the real winning factor is the ability of impactful design to enhance the brand’s message and establish a meaningful connection with the consumer. The GDUSA Awards serve as a testament to the enduring impact of design excellence on our world. The entire Molo team worked tirelessly on this package redesign and brand strategy campaign, and this award shows the impact of their outstanding contribution and dedication to its success.
The Creatives Behind the Design
The Molo Group is a forward-thinking creative agency focused on B2B marketing and growth-driven design. Since Katelyn Strumolo founded it, it has boasted certifications as a Women’s Business Enterprise and Military Spouse-Owned Enterprise, among many others. Molo proudly operates from Charlotte, North Carolina, and has expanded its innovative reach with a team based in Denver, Colorado.
The award-winning agency excels in various sectors, such as large-scale manufacturing, franchises, professional services, medical device sales, and private car services. Their wide expertise spans brand storytelling, web design, search engine optimization, email marketing, content marketing, and lead generation.
Reach out to The Molo Group to discover the difference creativity and strategic insight can make in elevating your brand identity and ultimately transforming your business.
