Make an Impact While You Build Brand Awareness
As the saying goes, “You’ve gotta spend money to make money.” But breaking the bank on an unfocused marketing strategy isn’t the answer when you want to make a real impact. Instead, you can learn to maximize your marketing ROI while building brand awareness and customer loyalty by implementing a few simple strategic changes. Yes, you’ll still be spending money — but the rewards will outpace the expense.
What Does Marketing ROI Mean?
Marketing ROI (return on investment) is the profit you earn from every dollar your business spends on marketing efforts. A positive ROI means you’re successfully attracting customers and making more money than you spend; we love that! Conversely, a negative marketing ROI occurs when you spend more on marketing than you earn — not so great. Generally, a good marketing ROI is a ratio of 5:1, meaning you’re making $5 for every $1 you spend on marketing. So how can you keep your ROI on point?
Focus on Channels That Drive the Most Traffic
Start by setting achievable, relevant goals that align with your marketing budget. Then, decide where to focus your efforts. You don’t need to go all out on social, SEO, PPC, and email all the time. Depending on your industry, some channels drive more engagement and conversions than others. If most of your leads come from Google ads and most of your target audience uses LinkedIn as their primary social platform, concentrate your efforts there. It’s okay to eliminate lower traffic channels from your marketing strategy. Focusing on fewer channels can result in a higher ROI, so do what works best for your business.
Develop Personalized Content, Then Optimize It!
Create the content your audience wants to see! Use data like demographics, interests, gender, geographic location, and industry affiliation to narrow down your target audience. Stand out by demonstrating the value of your product or service and personalizing your message just for them. Your potential customers will respond to messaging that resonates with them — show that you understand their problems and how your business can help alleviate their stress.
It will take some experimentation to find the right combination of copy, visuals, and links that elicit a response from your audience. But remember that the best way to optimize a marketing campaign is to test it and adjust it according to the data!
Great marketing is an investment, but when it’s done right, you will see (and feel) the difference in your ROI. Are you ready to get the most bang for your marketing buck? Molo can help you refine your marketing strategy to impact your target audience the most. Find success with compelling storytelling and data-driven strategies to maximize your marketing ROI. Let’s start the conversation — book a demo today!
